Plinazolin Technology is the trademark of a new active ingredient inside agricultural crop protection from Syngenta, protecting plants with a novel mode of action that bypasses the resistance built up by many pests. They needed a film to capture these messages and make them stand out in the crowded agricultural marketing space. It needed to be informative and inspirational, representing the years of research that went into achieving this breakthrough, whilst also feeling human and emotional. 

Agricultural campaigns of this type traditionally use footage of growers in fields mixed with simple 2D animation to show ‘mode of action’ – but we set out to change this. Our film delivered an iconic look that immediately grabbed attention, aiming to raise awareness and to encourage greater farmer interest to help increase sales for Syngenta, better yields for farmers, and quality produce for consumers. 

Awards won:

New York Festivals TV & Film Awards – BRONZE – Sales of Products and Services

EVCOM London Film Awards – BRONZE – Sales of Products and Services