The Edge officially opens in Riyadh!

As featured in Campaign Middle East, The Edge is now officially open in Riyadh!

“Saudi Arabia has been at the heart of our work in the region for many years,” says Alex Amos, Executive Producer at The Edge. “With our new office in Riyadh, we’re deepening that commitment – investing in local talent, strengthening long-term partnerships, and using creativity to share Saudi Arabi’s voice with the world.”

We’re also excited to welcome Sunny Dimitriadou to Riyadh from London, where she will play a key role in leading production and business development.

As a team, we’ll be shaping a bold slate of premium content that celebrates Saudi heritage, innovation, and creativity.